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gotta have face™

gotta have face™ was started in April 2020 to help with the immediate need for masks as a response to COVID-19. Former Fashion IndustryExecutive, Jaye Hersh-Eigler realized that as the supply for surgical masks for our frontline workers dwindled, she had to create an alternative option for face coverings.

Jaye’s 35 plus years in the L.A. apparel industry prepared her to react quickly and get these masks to market overnight. Jaye wanted to create an overall win-win-win-win. Protect yourself, protect others, help the less fortunate, while looking great and feeling comfortable. She offered an assortment of ladies, men’s and children’s masks available for purchase on Instagram @gottahaveface and on the website, The masks would retail from $12.00- $18.00 with the intention that all net proceeds would go to charity.


Now more than ever, there is a critical need to help our hungry neighbors. The LA Food Bank proved to be the obvious choice as the recipient of all gotta have face ™ proceeds because 97% of all funds raised goes directly to the community.

Jaye’s message to her followers is: Wearing a mask is a symbol you care. It shows that you care about yourself, others and the common good of your community. gotta have face™...we’ve got you covered.

Fashion Masks for a Cause… gotta have face™ has donated over 265,000 meals to the LA Food Bank to date.